Cereal giant Kellogg’s has pulled all of its advertising form the Breitbart news site.
The company says that the values of the website do not match with their own. “We regularly work with our media-buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” Kellogg’s said in a statement. “We recently reviewed the list of sites where our ads can be placed and decided to discontinue advertising on Breitbart.com. We are working to remove our ads from that site.”
Breitbart news has garnered criticism recently from the left in what they claim is racist, sexist and anti-Semitic commentary from the news site.
Breitbart responded to Kellogg’s condemnation by saying “Kellogg’s decision to blacklist one of the largest conservative media outlets in America is economic censorship of mainstream conservative political discourse. That is as un-American as it gets.”
Wednesday afternoon Breitbart fired back by launching a petition encouraging readers to stop buying Kellogg products, including Corn Flakes, Pringles, and Eggo waffles.
It is unclear how much Kellogg’s was spending on the site.